Executive Team

William A Malloy

WILLIAM A. MALLOY

Chief Executive Officer

READ MORE

Bill Malloy became CEO of Simplicity Financial Marketing in January 2017. He has also been part of the investment team of Aquiline Capital Partners, LLC since 2007. Prior to joining Aquiline, Mr. Malloy was the president of Marsh Inc. During his tenure there, he also served as the CEO of Marsh’s European/Middle East region and as head of the firm’s worldwide financial and professional practice. Mr. Malloy has held various underwriting positions within AIG, and eventually assumed responsibility for AIG’s European financial lines business. He began his career with Chubb and Son Insurance Company.
Bruce Donaldson

BRUCE DONALDSON

Executive Vice President

READ MORE

Bruce Donaldson joined Simplicity Financial Marketing in 2016 and serves as its Executive Vice President and Director. Prior to Simplicity, Mr. Donaldson was a Managing Director at Macquarie Capital, an investment bank, where he was responsible for debt and equity investments, M&A transactions, and the management of private company investments. Previously, he held various financial, business, and legal positions in the U.S. and the U.K., focused on the financial services sectors.

PETER LAHAIE

Chief Financial Officer

READ MORE

A resident of Hopkinton, MA, Peter Lahaie has over 20 years of experience in supporting insurance and investment distribution organizations. Most recently, he served as CFO for MassMutual’s broker/dealers and has held senior financial positions at Fidelity Investments and New England Securities. Mr. Lahaie also has a background in public accounting with Coopers and Lybrand (PwC) and has earned his advanced educational designations, the Chartered Financial Consultant (ChFC) and Certified Public Accountant (CPA).

LEIGH B. SMITH

Chief Operating Officer

READ MORE

Leigh B. Smith, CLU, is a driver for success. As Chief Operating Officer for Simplicity, she works with producers to grow their business using innovative sales ideas, cutting-edge technology, and marketing that delivers.

Ms. Smith believes that financial services is about more than just numbers, it’s about people. Throughout her many years in the industry, one thing has been consistent – her passion for the work that helps make lives better for the families and friends in our communities.

Ms. Smith has vast experience in the world of financial services working in a variety of roles. From wholesaling, to heading up marketing for a carrier, to helping lead one of the largest FMOs in the country, those that have worked with her will tell you that her focus has always been on creating an exceptional agent experience.

RICHARD W. VYNALEK

RICHARD W. VYNALEK

Chief Compliance Officer

READ MORE

Richard “Rick” Vynalek joined Simplicity Financial Marketing as its Chief Compliance Officer in December of 2016. He comes to Simplicity with over 25 years in the insurance and financial services industry. Mr. Vynalek started his career as a financial advisor and spent time in product management and regional sales leadership. For the last 10 years, he has held senior compliance positions with ING (Voya), Hartford Life and most recently Symetra where he served as Assistant Vice President and Divisional Compliance Officer for Symetra’s annuity and life insurance business.

HEATHER PECK

Vice President of Human Resources

READ MORE

Heather Peck is responsible for many activities and initiatives, including employee recruiting, benefits administration, employee relations, training and performance management, while helping our company maintain a positive and supportive culture and truly become a best-in-class organization. She has 17 years experience and brings expertise from her many roles, including Director of HR at Cigna and HR Manager at Hartford Life.