Executive Team

Bruce Donaldson

BRUCE DONALDSON

Chief Executive Officer

READ MORE

Bruce Donaldson joined Simplicity Financial Marketing in 2016 and currently serves as its President. Prior to Simplicity, Mr. Donaldson was a Managing Director at Macquarie Capital, an investment bank, where he was responsible for debt and equity investments, M&A transactions, and the management of private company investments. Previously, he held various financial, business, and legal positions in the U.S. and the U.K., focused on the financial services sectors.

MITCH LEIDNER

Chief Financial Officer

READ MORE

Mitch joined Aquiline in 2005 and is a Partner and Co-head of the Banking and Credit team. Prior to joining Aquiline he was a managing director at Venturion Capital, a private equity firm that invested in financial services companies in North America and Europe. Previously, he was an investment specialist in Blackstone’s alternative asset management group, an associate in the financial institutions group at UBS Securities, and an analyst at Alex. Brown & Sons.

LEIGH B. SMITH

Chief Operating Officer

READ MORE

Leigh B. Smith, CLU, is a driver for success. As Chief Operating Officer for Simplicity, she works with producers to grow their business using innovative sales ideas, cutting-edge technology, and marketing that delivers.

Ms. Smith believes that financial services is about more than just numbers, it’s about people. Throughout her many years in the industry, one thing has been consistent – her passion for the work that helps make lives better for the families and friends in our communities.

Ms. Smith has vast experience in the world of financial services working in a variety of roles. From wholesaling, to heading up marketing for a carrier, to helping lead one of the largest FMOs in the country, those that have worked with her will tell you that her focus has always been on creating an exceptional agent experience.

RICHARD W. VYNALEK

RICHARD W. VYNALEK

Chief Compliance Officer

READ MORE

Richard “Rick” Vynalek joined Simplicity Financial Marketing as its Chief Compliance Officer in December of 2016. He comes to Simplicity with over 25 years in the insurance and financial services industry. Mr. Vynalek started his career as a financial advisor and spent time in product management and regional sales leadership. For the last 10 years, he has held senior compliance positions with ING (Voya), Hartford Life and most recently Symetra where he served as Assistant Vice President and Divisional Compliance Officer for Symetra’s annuity and life insurance business.

HEATHER PECK

Vice President of Human Resources

READ MORE

Heather Peck is responsible for many activities and initiatives, including employee recruiting, benefits administration, employee relations, training and performance management, while helping our company maintain a positive and supportive culture and truly become a best-in-class organization. She has 17 years experience and brings expertise from her many roles, including Director of HR at Cigna and HR Manager at Hartford Life.